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Investor application
An investor application (or investor app) is a mobile application designed to distribute information about publicly traded companies. It can provide general investor information or be company specific. There are two types of investor apps: Native investor apps and HTML5 investor apps. Most investor apps offer access to public company content such as stock quotes, corporate materials, fact sheets, presentations and marketing materials as well as information sharing through social media channels and email.〔Corbin, Jeff. ("The Importance of the Mobile Investor" ), Business 2 Community, New York, 22 August 2012. Retrieved on 24 October 2012.〕
IR apps are now joining the ranks of games, utilities and other app categories.〔 Mobile apps for investor relations appear to be an emerging trend as more corporations are expected to move in this direction.〔Icon Worldwide. ("The Emergence of Mobile Apps for Investor Relations" ), Scribd, 24 June 2011. Retrieved on 30 October 2012.〕 The popularity of investor apps began to rise in 2011 as their usage became more prevalent and new investor app developers. Nearly 116 million Americans will use a smartphone by the end of 2012, up from 93.1 million in 2011 – and by 2016, nearly three out of every five consumers will have a smartphone.〔("The ‘Smartphone Class’: Always On, Always Consuming Content" ), eMarketer, 2 May 2012. Retrieved on 23 October 2012.〕
== General vs company-specific ==
General investor apps provide all general business and financial news, market data and portfolio tracking tools. They offer investors ways to stay active and connect to the market, manage accounts, create customized interactive charts and access live streaming news. Most general investor apps also allow investors to track multiple stocks.〔Scott, Matthew. ("The Best Brokers For Mobile Investors" ), Daily Finance, 9 April 2010. Retrieved on 2 November 2012.〕
Company specific investor apps deliver a public company’s investor relations information directly to investors. They give investors access to the latest stock price information, news, SEC filings, background information, videos, presentations, etc. on that specific company.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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